Except, any hashtags you used on Instagram also show up on Facebook, which is fine if it’s just one or two, but if it’s more (up to 30 per post is the best practice on Instagram), the high character count will be interpreted negatively by Facebook’s algorithm, reducing the portion of your followers the platform shows your post to in their feeds. In theory, this option makes social media managers’ lives easier – giving you three posts for your brand for the work of one.īut if your goal is to maintain a professional-looking social media presence for your brand, and get your followers to take action when they see your posts – is this the right way to share important information to non-Instagram platforms? Let’s take a look at what it looks like when you use Instagram to auto-post to Facebook:Īs you can see above, when you auto-post to Facebook from Instagram, it sort of looks like a regular Facebook post. When you’re composing a post in Instagram, after choosing your photo and writing your caption, the app gives you the option to also post the exact same content to Facebook and Twitter (and Tumblr, if you use it), automatically, with no extra work on your part.
What feature am I talking about here, exactly? So, given the amount of time it takes to successfully run social media for a brand (and by that I mean, your work is actually contributing to business goals in a quantifiable way), AND given the extra time it can take to optimize your posts for different platforms, any feature that saves you time when creating content should get a big yes from me, right? And therefore, Instagram’s option to auto-post your content from their platform to others including Facebook and Twitter should be a no-brainer… or is it?Īs someone who’s built a business on the idea of creating the best online presence you can for your winery or other brand, I say: not so fast.īut let’s back up. I do all of this for every day of the week, for multiple wineries, as part of my my social media and marketing business. I know the time commitment it takes to write captions that persuade your followers to click, find the right hashtags to use to reach new customers, create images that look good when cropped different ways for Instagram, Facebook, and Twitter, and make sure that content is tailored to those different platforms.
I’ll be the first to say it: composing interesting, well-written, and eye-catching posts for multiple social media channels, multiple times per week (or daily) for your winery or business takes a lot of time.
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